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Press Releases

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MultiDisc 7-in-1 2014 Receives Editors’ Choice Awards

Reflectors are a must-have lighting accessory. They're portable, require no power and are easy to use—anyone can quickly learn to be your lighting assistant. Photoflex MultiDisc 7-in-1 reflectors are also extremely versatile, with seven different surfaces in one compact, collapsible design that folds to one-third its size. There's reflective white, silver and gold surfaces, a translucent panel for diffusion, a black panel to create shadows and a new SunLite color panel that's less reflective than Soft Gold for a subtler effect that won't blind your subject. Available in 22-, 32- and 44-inch models.

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Adjustable ShoeMount Rotating Hardware

The Adjustable ShoeMount hardware is the newest solution for mounting one or two shoe flashes into any Photoflex softbox. New design allows softbox to rotate without moving the shoe flashes

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Photoflex Adds Two 72-inch Umbrellas to the Product Family

Two larger umbrellas are now available in Black/Silver and White Satin Shoot Through styles. They feature a heavy-duty 8mm strong-walled shaft with a NEW and IMPROVED rib connection hub utilizing a molded steel slider for improved durability. They use the same new improved fiberglass rib design recently added to our entire line of umbrellas. They are ideal for families, large groups, fashion and glamour photography.

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Photoflex Introduces a New GreenScreen for the LitePanel Frame

In keeping in conjunction with the Photoflex green screen family we’ve made it easier for you to setup a portable interview station

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LED Lighting by Photoflex®

Photoflex Inc. of Watsonville, CA., announces the release of the NorthStar™ Lite, the NorthStar Lite is a 100watt single LED with the equivalency light output of a 1K Tungsten source, while maintaining a standard daylight colored temperature.

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Digitec Trading Inc. to Distribute Photoflex Gear to Canada

Digitec will be distributing the complete line of Photoflex photography and videography lighting gear in Canada. This move is designed to help improve both companies’ short and long term business goals, while keeping the consumer in the forefront of all decision making.

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Photoflex Announces Dismissal of Lawsuit

Photoflex Products, Inc. (“Photoflex”) announced today the dismissal of a lawsuit against it by Circa 3, LLC d/b/a amvona.com (“amvona”), which had filed suit against Photoflex in a Massachusetts court in December, 2006.  

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Photoflex Inc. Strategic Partnership with MMF-Pro France

Photoflex Inc. Watsonville, California - Photoflex announces the strategic partnership with MMF-Pro France. This move is designed to help improve both companies' short and long term business goals. It appoints MMF-Pro to be the sole importer and distributor of the complete line of Photoflex photography and videography lighting gear for the country of France.

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Proud Corporate Member of PPA

Photoflex is a proud to announce it's corporate membership to PPA. Photoflex has provided free lighting tutorials for over 15 years, and prides itself on bringing the emerging photographer to the next level. 

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Photoflex Launches Six New Products

Photoflex is proud to announce six new products just in time for the Photokina show in Cologne, Germany.

  • LitePanel Grids
  • Compact LiteStand
  • LitePanel Hardware
  • 7-in-1 MultiDisc
  • LiteReach Plus
  • GripHandle
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Photoflex Launches New Lighting School Site

After much research, polling, and development, we are proud to announce our much-improved FREE photo-educational website: PhotoflexLightingSchool.com. 

Improvements Include:

  • Merging of Site with Photoflex.com - Both sites are now all inclusive, making your browsing experience more pleasurable
  • Unified Search Capability - Search for lessons by type of product or technique
  • Organizations of Lessons by Content Type
  • Ability to Host Videos
  • Added function to comment on any of the lessons and communicate with our moderator
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New and Improved Web Site

May embarks a special month in Photoflexs' history. After continuous requests and consumer feedback through surveys, we bring to you a new and improved user friendly website. 

The site brings features such as user login ability, user testimonials page, product rating, forum and blog in one site, site wide search functionality, new and improved pro showcase page, and improved product pages. Please feel free to create a user avatar and profile, become a part of Photoflex, join us!

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April 16-19, 2012 | NAB, Las Vegas, NV.

Photoflex will be at the NAB tradeshow. We will be at booth #C3247. We will be showcasing our Constellation3 continuous light with our ChromaKey backgrounds. Stop by the booth to enter to win free products, or stopy by just to say hi.

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February 19-22, 2012 | WPPI, Las Vegas, NV.

We will be prominently featuring the TritonFlash. Be sure to stop by booth #7011 for questions and demonstrations.

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January 15-17, 2012 | Imaging USA, New Orleans, NV.

Photoflex has paired up with Drop It Modern to for a special giveaway kit exclusively for Imaging USA. Be sure to stop by booth #711 to sign-up.

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