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Friday, March 04, 2011

How One Photo Changed the World

Well, okay it wasn’t just the photo – it was a little bit of retouching too. Changed the world?!?!? Really? Read the story and form your own opinion: By Matthew Brady - This photo changed the course of history In February 1860 Abraham Lincoln, a country lawyer and Illinois State Representative, began his run for President of the United States. He was a brilliant political strategist, spellbinding speaker, engaging humorist and by all accounts… a frighteningly tall and gaunt man. When he took the stage at the Cooper Union Building in New York City to formally begin his...

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Thursday, February 24, 2011

WPPI Wrapup

Thank you all who stopped by and took a look at what we had to offer. The new TritonFlash™ was extremely well received. Here are what some people are saying: Photoflex® Pro Michael Corsentino during a TritonFlash™ demonstration. "This isdefinitelyan upgrade. Easily does the work of six speedlights." -Mike Maez, mikemaez.com "This is a game changer for my lighting." -Blair Bunting, blairbunting.com "When it comes to rock solid dependability, bullet proof build, lightweight portability, cracking recycle times and killer quality of light, nobody beats the PhotoFlex® TritonFlash™." -Michael Corsentino, corsentinophotography.com Here are...

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Wednesday, February 23, 2011

Home Studio Part 2

Window light and a LiteDisc reflector. In the previous blog, “Creating a Home Studio Part 1”, I described the basic elements that comprise a “studio” and went on to list some lighting scenarios. In this installment, and those to come, we’ll be covering some more detailed approaches to making your home studio work for you. As I pointed out in Part 1, WINDOW LIGHT portrait techniques supported working photographers from 1880-1925. Although that career may not be possible today, you can benefit from their approach and create wonderful images. It's not rocket science. The image...

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Tuesday, February 22, 2011

WPPI Day Two

If yesterday was busy, today was a frenzy. In the Photoflex booth. Photo by Billy Pegram. With some pretty compelling keynote speakers at our booth, we saw a lot of traffic today. We started off with Greg Sargent and Billy Pegram, followed later with both Lee Morris and Patrick Hall of fstoppers.com, and ended with Michael Corsentino. Michael personally drew quite the crowd during his demonstration with the TritonFlash (a product with which he has recently become very familiar due to some pretty amazing location shoots over the past three weeks). Tomorrow we end with Blair Bunting and Ron...

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Monday, February 21, 2011

WPPI Day One

WPPI is the firsttrade showI have ever worked, and man was it a blast. For a solid six hours our booth saw a steady stream of traffic from pros andamateursalike. The star of the show for us in day one had to have been the brand new TritonFlash kit which saw its debut public release. If you couldn't come to Vegas or didn't get a chance to see the booth, this morning Photoflex.com and PhotoflexLightingSchool.com released information regarding the new Photoflex flagship strobe. With the capability to shoot at a blistering 7 frames per second, a minimum...

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Monday, February 14, 2011

The TritonFlash™ Lithium Strobe

Photoflex® Inc. of Watsonville, CA. announces the release of its new high-powered TritonFlash™ lithium ion battery powered strobe kit. The TritonFlash™ is designed for the professional demands of events, sports, portraiture, architecture, editorial and other applications where photographers require powerful output without AC power. INCLUDES AN EXTRA LITHIUM ION BATTERY FOR A LIMITED TIME! With300 watt/seconds of power (guide number of 185 at ISO 200) and up to 750 full power flashes on a single charge, the TritonFlash™ operates in the power range of studio strobes, enabling photographers to shoot large setups in bright sun without the need...

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Wednesday, February 09, 2011

Building a Home Studio PART 1

Every photographer dreams about having a studio, but do you really need one? Can you justify the rent? What you really need is the ability to produce professional quality photos without the added expense of a commercial lease. For less than the move-in cost of a studio, you can buy the equipment you need to take professional quality shots at home. If we adopt a more flexible idea about what a ‘studio’ is, we’ll find ourselves shooting more often and being pleased with the results. What makes a studio different than a garage? Most people agree...

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Monday, January 31, 2011

Win a Photoflex Octodome: nxt extra small Prize Pack!

Hey everyone! To those of you who took part in our January giveaway on facebook, thank you! We will draw our winner tomorrow andannouncehim or her via facebook and Twitter. This month we wanted to keep the prize train rolling with yet another amazing giveaway. We know that our facebook giveaway was sweet, but we can't just repeat what we did last month. That's not very exciting. Instead, we upped the ante on our giveaway for February: Double the lighting, double the possibilities- all wireless! If you are a follower of Photoflex on Twitter, you are instantly entered...

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Thursday, January 27, 2011

Behind the Lesson: Working with Blair Bunting

On the Lesson: Ring Flash Effects with the OctoDome: extra small Lesson By Blair Bunting Photo by Blair Bunting Blair Bunting is one of those photographers who people just like. You look at his imagery and your immediate reaction is "Wow." The best part about that is that Blair honestly can't figure out why people think he's so awesome. He considers himself just a regular guy, and if you spoke to him you would agree. He is beyond easy-going and just fun to talk to. Photo by Blair Bunting When asked if he would do a lesson for...

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Tuesday, January 25, 2011

The Return of Hot Lights

With the advent of affordable electronic flash in the 1970s, hot lights (incandescent/tungsten) were almost abandoned as a tool for still photography. Why are hot lights, and all constant lights for that matter, becoming so popular again? The main reason is because continuous lights provide a ‘what-you-see-is-what-you-get’ result. Another reason is because modern digital cameras are able to shoot in relatively low light levels, so low wattage continuous lights are bright enough for portrait shooting. Regardless, this subject deserves some attention. All photos copyright 2011 Jeffery Jay Luhn. All rights reserved. History: From 1930 through 1970 hot lights ruled the...

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