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Tuesday, November 06, 2012

New LitePanel Frame Hardware

For over 28 years, Photoflex has brought innovative, high quality and affordably priced lighting equipment to both the photography and film industries. From lights to soft boxes to reflectors to rolling cases, our products are designed by photographers for photographers. But our success is something we don’t take for granted. At Photoflex, we are continually analyzing and fine-tuning our products, as well as incorporating feedback from our working pros and customers when designing new products. One of our latest gems, the new LitePanel Hardware, ties in beautifully with both a product we’ve been producing for nearly two...

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Friday, October 19, 2012

Liam Doran: Opening Day at Arapahoe Basin

Earlier this week, Pro Showcase photographer Liam Doran was asked to shoot a series of portraits for the first day of the 2012/13 ski season. The client wanted slightly gritty-but-fun images of the folks that showed up. Here's Liam's account of the shoot: "I set up a small outdoor studio at the base of the ski area where I could easily approach skiers and boarders and ask them to be part of the shoot. The wind was gusting, and almost immediately, it tore my seamless background paper in half and nearly knocked over my light. I ended up taping...

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Thursday, October 11, 2012

Jay P. Morgan: Making Smoke Lay on Water

To say that Jay P. Morgan prefers to get the shot in camera is a severe understatement. Check out all of the work that went into producing this conceptual portrait!         Click here to learn more about the Photoflex Small OctoDome shown in this video. To see more of Jay P. Morgans' work, check out his Pro Showcase page

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Monday, October 08, 2012

Jay P. Morgan: Simple Corporate Portraits

In this video, Pro Showcase photographer Jay P. Morgan walks you through his approach to shooting corporate portraits on location. From controlled lighting approaches to time management to bringing along an extra blue tie, Jay P. offers up valuable seasoned advice on what can otherwise be a very stressful undertaking!     To learn more about the Photoflex equipment shown in this video, click on the following links:   Large MultiDome Large Grids Small OctoDome Small OctoDome Grids ADW 45" Umbrella   To see more of Jay P. Morgans' work, check out his Pro Showcase page    

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Tuesday, October 02, 2012

Photokina 2012

Photokina 2012 marks Photoflex's biggest tradeshow presence ever! The 6-day event gave us a great turnout and we were able to meet with photographers, distributors and enthusiasts from all over the world and talk shop through to the wee hours of the night.  It's the biggest photography trade show in the world, a tour-de-force so big that it can only happen once every two years.   Below are some shots from our booth, where we displayed our product line and held live shooting demos with models using various lighting kits.  Pro Showcase photographer Jade Hannah from Sweden...

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Thursday, August 23, 2012

Jay P. Morgan: Using Continuous Light and Strobes Together

Pro Showcase photographer Jay P. Morgan demonstrates how to mix different light sources for a stylized effect.     In this post, you'll see how I used strobes and a continuous light source together on set to create an interesting portrait.  I wanted to take some wonderful images of Rebecca Grant on a small set that represented a back stage make-up area.  To accomplish this, I used a combination of continuous lights and strobes.  I wanted to create a shaft of light in the image for dramatic effect.  A shaft of light cannot be seen...

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Friday, August 10, 2012

How Lens Focal Length Shapes the Face & Controls Perspective: A Lighting Tutorial! By Jay P. Morgan

The lens or Focal length of the lens you choose has a profound impact on the image. It effects the perspective, background, and features of the subject. Everyone should understand what the different focal lengths do to the human face and how they change the background. Why do you choose a 135 mm lens to shoot a head shot of a beautiful woman but use a 24mm to shoot a clown? Keeping the head the same size in the frame and changing the focal length of the lens, I shot a series of images that demonstrate how focal length effects the...

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Friday, August 03, 2012

Laura Tillinghast: A Multi-Talented Go-Getter

In addition to shooting stunning portraiture and conducting first rate lighting workshops, Pro Showcase Laura Tillinghast is also a pretty good baker.  We know this because she just sent us a box of her delicious homemade cookies this week.  "I love to bake and do a lot of it when I am not shooting," she admits.  We size her up as a "pretty good" baker because clearly, she doesn't have a lot of down time with her photography. In early June of this year, we discovered Laura's work in Profesional Photographer magazine and the fact...

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Thursday, July 19, 2012

Jay P Morgan: Urban Skateboarder Portrait, Part 2

This is the second in a two-part lesson that explores shooting action in a dark alleyway. Click here to see the first part. Adding Light to the Skateboarder's Face The next step was to brighten up the face of the skateboarder slightly. I added a StarFlash 300w with a 20˚ grid attached to focus light onto his face. Positioned at eye level, this strobe would project a beam of light and brighten just his face, nothing else. I didn't want the trashcan or his clothing to be any brighter than how much the umbrella light was already providing, but...

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Tuesday, July 17, 2012

Tim Snow: LOL! Lighting On Location

I blame McNally. Arias too. Throw Hobby in with the bunch. They make this stuff look easy. Them and hundreds of others. They have pushed me in my photography, in my lighting. They don’t know it, we have never met, but maybe one day we will over a tea and I will gush like a little kid. They are in the trenches and they get dirty to make their pictures. Their photographs resonate, they bleed soul. They are honest. Real. I stare at their photographs in awe, hoping that one day I may be on the same level. ...

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