Based in Toronto, award winning photographer Clifton Li creates innovative and cutting-edge imagery to satisfy the imagination of commercial and editorial clients. As a photographer, Clifton opts for visual simplicity and controlled expressiveness to achieve maximum visual impact. Clifton produces his own brand of aesthetic excellence using his understanding of the foundations of the image, composition, surrounding environment, and the most effective lighting for the setup.
Clifton's dedication to commercial photography has earned him an international audience. Through experience, he has come to specialize and excel in high-speed and product photography. In collaboration with a team of professionals, Clifton is also capable of executing more complex conceptual endeavours. He excels at what he does, but he has not let his success stop him from learning in order to facilitate new and greater projects. Above all, the studio of Clifton Li possesses the technical expertise to produce top-notch results every time. Clifton Li has won the Applied Arts and Capic Rodeo awards three years running, in addition to awards from the Hasselblad Masters, Px3 Competition, and IPA - International Photography Awards.
“My client list is diverse and I need reliable and quality equipment that can keep up with me on set. Photoflex’s equipment elevates the photography field by being easy to assemble with superb build quality. The lighting modifiers like soft boxes and reflectors play a crucial role in my work with clients.”