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Monday, September 16, 2013

Power of Light: x2

This coming Saturday, two very different photographers will each be conducting a Power of Light™ workshop, each with their own style infused. Unfortunately, you'll have to choose which one to attend, as they'll be held 1,500 miles away from each other. In Toronto, Canada, Pro Showcase photographer Trevor Sherwin will run his program at LuxSpace studios, and in Fort Lauderdale, Florida, Pro Showcase photographer Oscar Rabeiro will run his at C&I Studios. Each will start with an hour-long Keynote presentation that covers the six main qualities of light and how to work with them through photographic...

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Friday, September 06, 2013

Ian Spanier: Running the LiteReach Plus through its Paces

Recently, Pro Showcase photographer Ian Spanier traveled from New York to Indianapolis with his assistant to shoot some behind-the-scenes portraits at the Brickyard 400 NASCAR Sprint Cup race. The challenges were plenty, as you'll read about in an upcoming Photoflex Lighting School lesson series, the biggest of which was how to incorporate lighting in such a fast-paced, frenetic environment. For a strobe, Ian chose to use the Photoflex TritonFlash because of its light weight, power and portability, but he also needed to position it at various angles quickly and steadily. Light stands were out of the question, as they would...

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Monday, August 05, 2013

Tim Snow: A Review of the New 72” Shoot-Through Umbrella

(Full disclosure: I am a Photoflex Pro Showcase Photographer but this will not cloud my judgment or influence the outcome of my reviews. If something isn’t good, I will tell you.) Like most photographers dabbling with light, my first modifier was an umbrella. I bought it while I was still in school, a simple white reflective 42″ Aurora - a pretty effective tool that allowed me to expand my creative vision and play with off-camera light. I would lug my old Bronica GS-1 6×7 kit with a Vivitar 285, a light stand and my light meter and play around...

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Friday, July 12, 2013

Tim Snow: Comic Book Store Portrait

  One of my favorite photographic challenges is to make a portrait under less than ideal circumstances. When I was contacted by my friend Jason Rockman to make some portraits in a comic book store, I knew it was going to be very fun. Jason, a DJ for Montreal’s CHOM 97.7 FM radio station and singer for Slaves On Dope, is a bona-fide comic book freak. It is a passion he literally wears on his sleeves. As it turns out, British tattoo magazine Skin Deep is putting out a special edition which will focus on super-hero inspired ink and...

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Wednesday, July 03, 2013

Photoflex Provides for MasterCraft

MasterCraft® Safety is the parent company of Impact®, which offers a full complement of industry-leading racing safety equipment, including helmets, driving and crew suits, race seats, window nets, and race restraints. MasterCraft contacted Photoflex, since they were looking to bring their photography in-house at their Impact location in Brownsburg, IN. After months of planning, Team Photoflex flew out to the Impact headquarters to help them set up their new lighting studio and run through various lighting techniques with the Impact crew. After a tour of the facilities, Team Photoflex was put to work setting up the studio space,...

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Tuesday, July 02, 2013

Power of Light in Scotts Valley with Craig Dale

Hard to believe that this gorgeous portrait was made by an emerging photographer on her first try with studio lighting. But that is exactly what Deborah Hayes did at the Photoflex® Power of Light workshop, on June 15th in Scotts Valley, California. Deborah and 28 other participants learned the building blocks of photographic lighting from pro photographer Craig Wallace Dale. The workshop began with Craig explaining the basic vocabulary of light (brightness, direction, contrast, color, and the specular diffuse range), and ended with students moving into the three shooting situations and creating dynamic pictures with gorgeous light that they created....

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Friday, June 28, 2013

Jay P. Morgan: Making Strobes and Daylight Work Together

This Spring, Jay P. Morgan set out with his crew to the Bonneville Salt Flats to create some surreal images. In the video, you'll see how to blend strobes with daylight so that your images do not look artificially lit. Jay P. demonstrates a method he uses to better visualize and control what his strobes are doing when the modeling lights are not bright enough to guide him.            

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Friday, May 10, 2013

Jay P. Morgan: Shooting Chrome on Location

Recently, We were out on location in downtown Los Angeles shooting for Pilot Freight Services. We shot a composite image that required us to shoot chrome on location. The shot was for a print ad that Pilot would run in consumer magazines. We blocked off a lane on Hope Street in Los Angeles that looks into the downtown area so that we could shoot our truck in the right position to match the comp. The image consisted of four parts that needed to be shot separately, including a chrome mirror on the Pilot Freight truck. Shooting chrome is a reflection...

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Monday, May 06, 2013

Jade Hannah: Working with Color on Location

  Recently, I shot a spec shoot for a makeup company to show both natural and crazy makeup and hair. I shot on location with simple, painted 6x8-foot wooden boards to lend some color to the backgrounds. The main challenge with not shooting in a controlled environment like a studio is that you're constantly dealing with off colors and lights coming from different directions, even if you think you're only dealing with white walls. To cut down on the ambient light for this shoot, I used two black LiteDisc reflectors, which also provided a negative fill and...

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Wednesday, April 24, 2013

The Boudoir Divas: Lighting for Muscle Tone

My husband, Weston Bouchér, recently completed an intense 45-day health & fitness regimen and his coach, NPC Physique Competitor George Waszczuk encouraged him to have photos taken at the completion of the program to document his transformation...which was where I came in! My light of choice was a Photoflex StarFlash 650 through a Photoflex Medium HalfDome with Grids attached. Weston, being a photographer himself, already had some suggestions for the look he wanted. He showed me some H&M product shots of David Beckham that really emphasized muscle definition due to the dramatic single source lighting approach. ...

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