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Friday, December 02, 2011

White Balance - Why Should I Care?

White balance refers to the color of the main light source and how it renders the overall color accuracy of the photograph. If you’re unhappy with some of your images because they seem too orange/yellow or cyan/blue, this mini lesson will help you. The concept of needing to change a camera setting to obtain proper color balance in a photo is difficult for many amateur photographers to understand. You may ask, “Why bother with the camera controls or colored gels if colors look okay to me when I view the scene in real life?” ...

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Monday, November 28, 2011

High-Key Portraiture. A brief overview.

This blog describes the main elements that comprise high-key portraiture. We’ll cover low-key lighting in a future blog. The terms High-Key and Low-Key have been used (and misused) by photographers for decades. The differences between the two styles are obvious when they are placed side-by-side, as in the two shots below of jazz pianist Preston Brahm. The photo on the left has many of traditional elements that bring the shot into the category of high-key. We describe those at length below. The low-key photo on the right is the opposite of high key in many respects: Dark background,...

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Monday, November 21, 2011

Special Holiday Pricing!

Lighting shouldn’t be complicated. Make it easy with Photoflex® Holiday Specials! The holidays are here and it's time to get together with friends and family for celebrations and photos. This year Photoflex® is making it easier for you to take memorable photos with special promotional pricing on many of our most popular lighting kits and individual items. THESE ARE THE LOWEST PRICES WE'VE EVER OFFERED ON THESE ITEMS! Don't delay because qualities are limited. If you're just acquiring your first lighting equipment, the best place to start is with our small kits....

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Wednesday, November 16, 2011

Kevin Kubota - Profile and Gallery

Photographer Kevin Kubota is a contributing lesson writer to www.photoflexlightingschool.com and a featured Photoflex Showcase Photographer.   Kevin is a great photographer, but most people know him through his computer software products, seminars and books. His strong passion for sharing knowledge seems to be inexhaustible. The guy is obsessed with explaining techniques, and he does it so well. Just drop by www.photoflexlightingschool.com to see his lesson about how to photograph a rock band. His recently released book, “Kevin Kubota’s Lighting Notebook”, delivers easy-to-follow setups for 101 interesting shots. It’s a roadmap...

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Friday, November 04, 2011

The Simplest Lighting in the World - Nov. 4, 2011

Is there really such a thing as the “simplest lighting in the world?” Yes, there is. It has many names, but I’ll call it SOFT SIDE LIGHTING (SSL) for the purpose of this lesson. SSL is very plentiful. Of course direct sun is even more plentiful, but SSL is much more attractive. You can find SSL very easily, or you can make it with diffusion material using a LitePanel or a SoftBox, and the results will be wonderful. Let’s begin by showing how to find and use SSL outdoors. The photo below is a...

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Friday, October 28, 2011

Beyond the Family Photo

Beyond the Family Photograph – Finding Inspiration If you’re reading this blog, you’re probably the designated family photographer. It doesn’t matter if you’re a professional or a hobbyist, you’re the person with the best camera. Everyone relies upon you to make them look good and document all the important events. It can be a drag to view life through an LCD screen. Sometimes I grab a ‘reverse angle’ at a family event, just to document how we experience our lives through our cameras. This started me thinking about...

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Friday, October 21, 2011

Which Lens is Best?

Question: Which lens is best? Answer: The one that allows you to complete the vision you have for your specific subject. (Photo below taken with: Nikon D-300 w/Nikon 70-300mm lens) That answer may sound evasive, but it’s true. There are great lenses out there that you may never need because they don’t lend themselves to your type of work. My advice: Figure out what focal lengths you need and get the very best quality lenses you can afford for those specific subjects. Photographers don’t create images from thin air with our cameras,...

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Friday, October 14, 2011

Shooting Tips: Night Carnivals and Fairs

Grab your camera. Let's go to the fair! We received a few questions about the night photo in the previous blog entitled Gathering Photo Assets, so I thought it would be a good time to talk about carnivals and night photography in general. There are few places that have the color and action of a carnival or boardwalk. In the daytime those places appear cluttered and chaotic, but at dusk and sunset the sky gets darker and the lights start to come alive. For about 45 minutes it’s possible to get some great shots by ‘tracking’...

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Monday, October 10, 2011

SHOOTING TIPS: Gathering Photo Assets

When you’re building anything, whether it’s a house or a photo album, you’ll be using components. For the house project, you’ll go to the lumberyard, the hardware store, the garden supply store and many other places to get objects that seem unrelated until they’re assembled. In this blog we’ll show you how that same approach works well for creating individual photos and photo albums. In the following photo Lauren and Katie are sitting in a stationary bumper car at a county fair. I yelled, “Look like you...

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Monday, October 03, 2011

Shooting Tips: Camera Height

Today we’re talking about camera height. We spend a lot of time and money acquiring state-of-the-art equipment and learning how to use it, and that’s a good thing, but ‘gear-quest’ can get in the way of exploring other avenues of creativity. One of my favorite approaches to developing interesting images is to change the POV (point of view). By this I mean raising or lowering your camera angle drastically. This altered POV will yield a more diverse crop of images from a session, and you’ll end up with some real gems. The...

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