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Friday, August 05, 2011

Shooting for Ford Fusion

A couple weeks ago we introduced you all to pro commercial photographer Dave Hill and his amazing composite images. This week we found yet another behind-the-scenes video of Dave working on set for Ford and their Fusion ads. His composites look flawless, the lighting is brilliant, and the effect that Ford was going for isdefinitelyapparent. Though he has a HUGE set and quite a few assistants, his lighting patterns are pretty straightforward and easy to follow. If Dave ever does a post production workshop, sign me up! Results: All images are copyright Dave Hill. For more on Dave, check out...

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Wednesday, August 03, 2011

Photoflex Featured Pros- August 2011

We here at Photoflex can think of no more awesome way to bring in the last month of summer than through launching our new Featured Pros program. Starting August 2011, every month we will feature pros from around the world who trust Photoflex lighting equipment to help them craft their masterful imagery. Our first of three featured pros for August is Blair Bunting. A hugely popular commercial photographer, Blair's work is clean, crisp, and sharp. His unique lighting style has made him stand out and acquire high profile clients ranging from ESPN, Discovery Channel, and Arizona State University. What makes...

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Monday, August 01, 2011

Shutterbug Features the LiteDome Wireless Kits

We at Photoflex work our hardest to bring you the best quality photographic gear on the planet. We love our work and what we make, and we love it even more when our customers are happy with what we produce. That is why we at Photoflex have a page dedicated to user reviews that we find called the Review Center. Recently Photoflex's popular LiteDome wireless kits were featured on the cover of the popular photography magazine Shutterbug. Reviewer Joe Farace had this to say about the economical and portable kit- "The StarFire/FlashFire/LiteDome kit is an inexpensive yet...

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Friday, July 29, 2011

Jay P. Morgan- Soft Boxes 101

It's no secret that a common question photographers ask regarding lightmodifiersis what the difference is among the many options. For soft boxes, we here at Photoflex constantly get questions regarding why you would choose a large LiteDome over the extra small. Is the light coverage the same? Quality of light? To help set everyone straight and ease the mind, Photoflex Pro Jay P. Morgan put together this video that quickly covers the differences among soft box sizes and why anyone would select a certain size for a specific purpose. Have any other questions? Sound off in the comments section...

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Tuesday, July 26, 2011

Photoflex Pro Matt Beard

As photographers, there are very few of us who really like to stay under the radar. We are artists, and we want the world to see what we are capable of giving it. We want to truly excel at our craft. Some can work their entire lives and never achieve what other masters reach before they are 30 years old. Some are just gifted. Those are the truly masterful artists such as the newest addition to the Photoflex Pro Showcase, Matt Beard. Matt has been a professional photographer for the better part of 20 years. With a list of clients a mile...

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Wednesday, July 20, 2011

Dave Hill

It's not uncommon for modern photographs to go through significant post production. Most photographers may even work on two or three layers to create the image they want. But what about five, six, eight or ten layers? To create his compelling commercial images, that's just another day at the office for Dave Hill. The two shots below are from Dave Hill's 2010 ad campaign for Wet Republic. For Wet Republic's 2011 shoot, Dave had his team do a behind-the-scenes video showing his technique and the equipment he uses, including a couple Photoflex OctoDomes: His end result- Interested in...

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Wednesday, July 06, 2011

War Toys by Brian McCarty

Yesterday afternoon, Photoflex Pro Brian McCarty emailed me and sent along a video I have personally been waiting to see for a few months now. Brian has begun an amazing project, a project he calls WAR TOYS. View the full article to read more about Brian's project and see some of his final images. Brian explains his thought process, goals, and an end result that he is aiming for. "WAR-TOYS is a documentary film that follows Brian McCarty as he works to complete his new project in the Middle East. Using Brian’s unique toy photography and principles...

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Thursday, June 23, 2011

Brush Up on Your Skills- Photo Technique Magazine

Looking to learn some new photo techniques? Well there is a magazine out there that can help you do just that. In their most recent issue, our very own Jeffery Jay Luhn takes you through a method that seems to have been forgotten by photographers in this day and age, and it's a style that he covered about a month ago in one of his lessons on PLS - Bare Bulb Technique. Saving the core of his knowledge for this article, Jeff goes into extensive detail on the benefits and strategies of using this style of lighting. Want to...

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Wednesday, June 15, 2011

Behind the Scenes w/ Jay P. Morgan: Break-Away Glass

Jay P. Morgan has been a fan of Photoflex products for years, and his humorous style and fun set pieces make his work stand out in the crowded commercial photography industry. Recently, Jay P. posted a Behind the Scenes (BTS) video showing several techniques, from how to make break away glass to using said prop in a short scene. Check it out: After making the video, Jay P. talked to us a little bit about what went into it: "When we shot our latest video on break-away glass, we used a lot of Photoflex equipment. Not just to light the...

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Tuesday, June 14, 2011

The TritonFlash™ System- Available Worldwide

Used by pros all over the world such as Miss Aniela, Kevin Kubota, Ian Spanier, Michael Corsentino, and Paul Markow, the battery powered TritonFlash is now more versatile then ever. The TritonFlash comes with a metal swivel capable of supporting heavier lighting modifiers such as the Photoflex 7 foot OctoDome,deliversthe power of a studio strobe and is portable enough to use anywhere. With all individual components available separately,the TritonFlash is a global force to bereckonedwith. "The TritonFlash is a great light-weight solution to your lighting needs. At 300w/s per head, the TritonFlash gives you over twice the power...

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