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LiteBlog Archive - July 2011

 

Friday, July 29, 2011

Jay P. Morgan- Soft Boxes 101

It's no secret that a common question photographers ask regarding lightmodifiersis what the difference is among the many options. For soft boxes, we here at Photoflex constantly get questions regarding why you would choose a large LiteDome over the extra small. Is the light coverage the same? Quality of light? To help set everyone straight and ease the mind, Photoflex Pro Jay P. Morgan put together this video that quickly covers the differences among soft box sizes and why anyone would select a certain size for a specific purpose. Have any other questions? Sound off in the comments section...

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Tuesday, July 26, 2011

Photoflex Pro Matt Beard

As photographers, there are very few of us who really like to stay under the radar. We are artists, and we want the world to see what we are capable of giving it. We want to truly excel at our craft. Some can work their entire lives and never achieve what other masters reach before they are 30 years old. Some are just gifted. Those are the truly masterful artists such as the newest addition to the Photoflex Pro Showcase, Matt Beard. Matt has been a professional photographer for the better part of 20 years. With a list of clients a mile...

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Wednesday, July 20, 2011

Dave Hill

It's not uncommon for modern photographs to go through significant post production. Most photographers may even work on two or three layers to create the image they want. But what about five, six, eight or ten layers? To create his compelling commercial images, that's just another day at the office for Dave Hill. The two shots below are from Dave Hill's 2010 ad campaign for Wet Republic. For Wet Republic's 2011 shoot, Dave had his team do a behind-the-scenes video showing his technique and the equipment he uses, including a couple Photoflex OctoDomes: His end result- Interested in...

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Wednesday, July 06, 2011

War Toys by Brian McCarty

Yesterday afternoon, Photoflex Pro Brian McCarty emailed me and sent along a video I have personally been waiting to see for a few months now. Brian has begun an amazing project, a project he calls WAR TOYS. View the full article to read more about Brian's project and see some of his final images. Brian explains his thought process, goals, and an end result that he is aiming for. "WAR-TOYS is a documentary film that follows Brian McCarty as he works to complete his new project in the Middle East. Using Brian’s unique toy photography and principles...

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