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Viewing all entries tagged with: Hdr

 

Friday, May 11, 2012

Jeff Stevensen: HDR - The Web’s Loudness War?

[Abandoned Tinsel Factory, Windsor Locks, Connecticut] Surely you’ve seen HDR photographs by now. HDR is an acronym for High Dynamic Range imaging. It’s a post-production technique in which one combines several different exposures of a subject into one final photo; the final photo has more detail in extreme highlights and extreme shadows than a conventional, single exposure can capture. HDR can be a lot of fun and initially exciting. Unfortunately, the most common “look” people are using with HDR is somewhere between surreal and cartoonish. Colors are screamingly over-saturated; dark “contrast clouds”...

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Monday, August 08, 2011

Flickr Monday- August 8

Starting today, every couple of Mondays we will do a search query on Flickr looking for anything with "Photoflex" in the tag, name, or description area. We will then feature our favorites and share them with you. Want your photos profiled? Make sure to tag Photoflex in the images so we can find them! "_MG_4235rev" by jdigiorgio Image found here. "Front yard glam w/ Tera Patrick. Photoflex 5' Octodome for the main, an umbrella from behind for edge-lighting her body, a reflector mounted on a stand for some front fill opposite the main." "Swim Team" by Terhunephoto Image found here. "3...

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Friday, August 05, 2011

Shooting for Ford Fusion

A couple weeks ago we introduced you all to pro commercial photographer Dave Hill and his amazing composite images. This week we found yet another behind-the-scenes video of Dave working on set for Ford and their Fusion ads. His composites look flawless, the lighting is brilliant, and the effect that Ford was going for isdefinitelyapparent. Though he has a HUGE set and quite a few assistants, his lighting patterns are pretty straightforward and easy to follow. If Dave ever does a post production workshop, sign me up! Results: All images are copyright Dave Hill. For more on Dave, check out...

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Wednesday, August 03, 2011

Photoflex Featured Pros- August 2011

We here at Photoflex can think of no more awesome way to bring in the last month of summer than through launching our new Featured Pros program. Starting August 2011, every month we will feature pros from around the world who trust Photoflex lighting equipment to help them craft their masterful imagery. Our first of three featured pros for August is Blair Bunting. A hugely popular commercial photographer, Blair's work is clean, crisp, and sharp. His unique lighting style has made him stand out and acquire high profile clients ranging from ESPN, Discovery Channel, and Arizona State University. What makes...

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Wednesday, July 20, 2011

Dave Hill

It's not uncommon for modern photographs to go through significant post production. Most photographers may even work on two or three layers to create the image they want. But what about five, six, eight or ten layers? To create his compelling commercial images, that's just another day at the office for Dave Hill. The two shots below are from Dave Hill's 2010 ad campaign for Wet Republic. For Wet Republic's 2011 shoot, Dave had his team do a behind-the-scenes video showing his technique and the equipment he uses, including a couple Photoflex OctoDomes: His end result- Interested in...

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Wednesday, May 04, 2011

Tradeshow Drawing Winners

Good morning Photoflex faithful! At every tradeshow that Photoflex participates in, we give away one of our best selling kits- the StarLite HD/DSLR Video Kit. Not only excellent for lighting for video, but also great for product shots and even portraiture. It even comes with both a florescent and tungsten bulb, which means you can match the white balance of any situation. So enough beating around the bush, let's get to the winners! From WPPI- Deborah Viuf Tulsa, OK From ImagingUSA- Rey Coronado Mineral Creek, San Antonio From NAB (National Association of Broadcasters)- Randy Little Lakewood, CO ...

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