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Oftentimes, it can be difficult determining which equipment was used for a particular shot and more importantly, what that equipment brought to the shot. While most of the lessons we produce cover these points, this section contains lessons that primarily focus on the features, benefits and ultimate value of Photoflex lighting equipment.

 

Beauty Lighting for Stills and Video Bonus Video Included

    Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Testing Out The New 72” Silver Umbrella

My name is Trevor Sherwin and I’m a boudoir photographer in Toronto, Canada. I also teach a variety of lighting workshops from the basics to advanced techniques.... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Lighting Rain and Pulling Stills from a Canon EOS-1DC Bonus Video Included

  For this lesson, photographer Jay P. Morgan went on location to create a series of rain shots with the new Canon 1DC. His goal was to shoot all video... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

 

Sparkling Beauty Lighting – Part 2 Bonus Video Included

This is the second of a two-part beauty lesson. To see the first part, click here. More Drama After finishing with the first model, I decided to take my approach... Continue Reading...

 

Sparkling Beauty Lighting – Part 1 Bonus Video Included

With beauty shots, there are often limiting factors one has to work with, including constrained composition, precision lighting, and minimal background elements. Pro Showcase photographer Laura Tillinghast is quite mindful... Continue Reading...

 

Using Constant Lighting for Stills and Video Bonus Video Included

  Using Constant Lighting for Stills and Video from Photoflex, Inc. on Vimeo.   Why Continuous Lights? Continuous lights can often be dismissed as outdated equipment in the photographic world,... Continue Reading...

 

Fashion Lighting with a Single Reflector Bonus Video Included

  My name is Jeff Rojas and I'm a professional photographer. But I'm also a small business owner, an entrepreneur. It's my responsibility to make smart investments.... Continue Reading...

Strobe Light

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Testing Out The New 72” Silver Umbrella

My name is Trevor Sherwin and I’m a boudoir photographer in Toronto, Canada. I also teach a variety of lighting workshops from the basics to advanced techniques.... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

Sparkling Beauty Lighting – Part 2 Bonus Video Included

This is the second of a two-part beauty lesson. To see the first part, click here. More Drama After finishing with the first model, I decided to take my approach... Continue Reading...

 

Sparkling Beauty Lighting – Part 1 Bonus Video Included

With beauty shots, there are often limiting factors one has to work with, including constrained composition, precision lighting, and minimal background elements. Pro Showcase photographer Laura Tillinghast is quite mindful... Continue Reading...

 

Action on Location: Pro Lighting that’s so Portable! Bonus Video Included

  In this lesson, Canadian photographer Trevor Sherwin demonstrates some straightforward techniques in capturing stunning action shots on location. In the behind-the-scenes video, Trevor discusses the merits of the Photoflex... Continue Reading...

TritonFlash™ (Portable Strobe)

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Testing Out The New 72” Silver Umbrella

My name is Trevor Sherwin and I’m a boudoir photographer in Toronto, Canada. I also teach a variety of lighting workshops from the basics to advanced techniques.... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

Sparkling Beauty Lighting – Part 2 Bonus Video Included

This is the second of a two-part beauty lesson. To see the first part, click here. More Drama After finishing with the first model, I decided to take my approach... Continue Reading...

 

Sparkling Beauty Lighting – Part 1 Bonus Video Included

With beauty shots, there are often limiting factors one has to work with, including constrained composition, precision lighting, and minimal background elements. Pro Showcase photographer Laura Tillinghast is quite mindful... Continue Reading...

 

Action on Location: Pro Lighting that’s so Portable! Bonus Video Included

  In this lesson, Canadian photographer Trevor Sherwin demonstrates some straightforward techniques in capturing stunning action shots on location. In the behind-the-scenes video, Trevor discusses the merits of the Photoflex... Continue Reading...

 

The Need for Short Flash Duration Bonus Video Included

My name is David Hou and I am an advertisement photographer from Toronto, Canada. Some of my most exciting assignments involve photographing dancers and actors for theatre show advertisement. Often,... Continue Reading...

 

TritonFlash™ Features & Benefits

  The TritonFlash™ Lithium Ion Battery powered strobe kit is designed for the professional demands of events, sports, portraiture, architecture, editorial, and other applications where photographers require powerful output... Continue Reading...

 

Freezing Action with the TritonFlash™

Mission Impossible? Take a sharp photo of action that’s so incredibly fast, the human eye can’t see it. That’s the assignment photographer Ben Clay... Continue Reading...

 

Testing the TritonFlash™ in Extreme Conditions

Anchorage, Alaska. The hearty souls who live here don’t experience very long or warm days in the wintertime, but that doesn’t stop them from being active... Continue Reading...

 

Shooting Gritty Editorial Fashion Portraits

In this lesson, acclaimed photographer Michael Corsentino demonstrates how to create gritty and fashionable editorial location portraits. As with all environmental portraiture, the location is key for setting the right... Continue Reading...

 

Overpowering the Sun with the TritonFlash™

  Ever since Photoflex® released the TritonFlash™ battery-powered strobe, photographers from all over the globe have been generating more buzz about its features and benefits than the company... Continue Reading...

StarFlash™ (Studio Monolight)

 

QuikDisc®: White Balancing with the StarFlash®

With so many types of lighting sources on the market today countless photographers find themselves challenged with keeping their images properly color balanced. This lesson illustrates appropriate use and function... Continue Reading...

 

Using the StarFlash® 300watt Outdoors

Using artificial light in outdoor settings is one of the most useful techniques every professional portrait photographer should know. There is a common belief among some photographers that artificial lighting... Continue Reading...

 

Two Light Portraits with the StarFlash® 150watt kit

The Photoflex® StarFlash® 150watt is our newest MonoBloc strobe lighting solution. Its affordable cost in combination with its power output makes it the perfect tool for every photographer... Continue Reading...

 

Portraits with a StarFlash® OctoDome® Strobe Kit

In portrait lighting, photographers have the option to use umbrellas or SoftBoxes with monobloc strobes. This lesson features the benefits of the OctoDome® SoftBox when paired with a StarFlash... Continue Reading...

 

Portraits with a StarFlash® OctoDome® Strobe Kit

In portrait lighting, photographers have the option to use umbrellas or SoftBoxes with monobloc strobes. This lesson features the benefits of the OctoDome® SoftBox when paired with a StarFlash... Continue Reading...

 

Three Light Portrait: More Lights, More Choices

The more lights you have in your studio, the greater the variety of lighting setups you can achieve. Studio lighting is often improved by subtle positional changes, as well as... Continue Reading...

 

Basic Strobe Use with StarFlash® LiteDome® Kit

Strobes offer many benefits for the studio photographer. Their low heat yet high light output creates a more comfortable environment for both model and photographer. This also allows the softbox... Continue Reading...

 

StarFlash® Strobe Kit Features and Benefits

  Studio Strobes can be one of the most intimidating pieces of photographic equipment for amateurs and professionals alike. But the truth of the matter is that strobes, once one... Continue Reading...

StarFire™ (Shoe Mount/Speedlight)

 

Small OctoDome® Shoe Mount Flash Kit - Product Demonstration

This Product Spotlight will cover how to set up an OctoDome®: small with the accessory hardware used to add your shoe mount flashes for a portable and compact lighting... Continue Reading...

 

DualFlash Hardware Product Spotlight

  New for 2009! The DualFlash is a studio accessory that allows you to expand your capabilities for creative photography. This lesson will introduce you to this product and explain how... Continue Reading...

 

Shooting Beach Portraits at Dawn

    Before you go to shoot that early morning outdoor portrait, make sure to have that checklist with you: Coffee. ✓ Camera. ✓ Telephoto lens. ✓ Supplemental portable lighting gear to make... Continue Reading...

 

Enhancing Dusk Light In Outdoor Portraiture

  Photographers all know that the most magical time of day to shoot anything outdoors is either dawn or dusk. The sun sits low in the sky, which makes for... Continue Reading...

 

StarFire™ & FlashFire™: Product Highlights

Amidst what is quickly becoming a ShoeMount revolution in the photography industry, Photoflex® has taken steps to emerge as the top contender with it's StarFire™ and FlashFire... Continue Reading...

 

Improving Action Shots with Portable Lighting

When you think of sports photography, lighting equipment most likely doesn't enter the picture, does it? After all, most photographers that work with lighting equipment use it to shoot... Continue Reading...

 

Mobile Lighting for Outdoor Portraits

So you want to take dynamic portraits outdoors but you don't want it to be a huge production with a lot of lighting gear, assistants, etc. Not a problem. ... Continue Reading...

Continuous Light

 

Beauty Lighting for Stills and Video Bonus Video Included

    Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to... Continue Reading...

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Using Constant Lighting for Stills and Video Bonus Video Included

  Using Constant Lighting for Stills and Video from Photoflex, Inc. on Vimeo.   Why Continuous Lights? Continuous lights can often be dismissed as outdated equipment in the photographic world,... Continue Reading...

NorthStar Lite

NorthStar Lite LED product category.

 

Beauty Lighting for Stills and Video Bonus Video Included

    Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to... Continue Reading...

StarLite

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Using Constant Lighting for Stills and Video Bonus Video Included

  Using Constant Lighting for Stills and Video from Photoflex, Inc. on Vimeo.   Why Continuous Lights? Continuous lights can often be dismissed as outdated equipment in the photographic world,... Continue Reading...

 

Product Shots with both Tungsten and Daylight Bulbs

How can you liven-up your indoor product shots? There are several approaches you can take: shoot with your built-in flash activated (not recommended for natural-looking results), use available light coming... Continue Reading...

 

Shooting Indoor Portraits With Ease

  Indoor portraiture can be very rewarding if you can overcome the pitfalls associated with it. Low light conditions, improper camera settings and color imbalance are all factors to contend... Continue Reading...

 

The StarLite® QL: Discover the Benefits

The StarLite® QL is an extruded all-aluminum light fixture designed for photography and videography. The StarLite® was the world's first lighting system designed specifically for the emerging... Continue Reading...

 

QuikDisc®: White Balancing with the StarLite®

With so many types of lighting sources on the market today, countless photographers find themselves challenged with keeping their images properly color balanced. This lesson illustrates appropriate use and function... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

Constellation3

 

Portrait Lighting with Constellation3 Continuous Light Kits

Simple continuous lighting can produce beautiful results for many types of portraiture. But simply having good lighting tools can only get you so far. Knowing how to position them and... Continue Reading...

 

Constellation®3 SilverDome® Kits

The Constellation®3 Large SilverDome® Kit features Photoflex's new Constellation3 light head which holds up to three fluorescent or halogen bulbs for maximum continuous lighting power, a large... Continue Reading...

 

Shooting Continuous Light Portraits with Ease

If you want to shoot indoor studio portraits but have never done it before, one of the major challenges you’ll face is creating and controlling your lighting. When... Continue Reading...

 

HD Video & Stills Lighting with the Constellation3

With the recent advent of HD video functionality in SLR cameras, photographers are now able to shoot stills and video, all with the same camera! And just as with still... Continue Reading...

First Studio

 

An Outdoor Halloween Portrait

Another Halloween season is here and what better way to get ready for the big day (or night) than by preparing a simple portrait shoot. In this lesson, photographer Ben Clay examines a few simple lighting techniques to help you with any themed portrait. You'll be sure to capture the Halloween mood you're after. (Just remember that nothing squashes the visual aura of a Halloween scene more effectively than a built-in flash!) Continue Reading...

 

An Outdoor Halloween Portrait

Another Halloween season is here and what better way to get ready for the big day (or night) than by preparing a simple portrait shoot. In this lesson, photographer Ben Clay examines a few simple lighting techniques to help you with any themed portrait. You'll be sure to capture the Halloween mood you're after. (Just remember that nothing squashes the visual aura of a Halloween scene more effectively than a built-in flash!) Continue Reading...

 

Leading the Cheer with Photoflex Gear! Bonus Video Included

Recently, Pro Showcase Photographers Alycia White and Benjamin Edwards teamed up to produce a lesson and video on some simple-yet-powerful indoor and outdoor lighting techniques.  Alycia shot indoors, while... Continue Reading...

 

The First Studio LiteIgloo

The idea of a shooting enclosure is not a new one; it’s been around a while. In the past their cost, assembly, and size have not made them... Continue Reading...

 

The First Studio Product Kit

With the introduction of the new LiteIgloo shooting enclosure products, Photoflex is also introducing a new LiteIgloo Kit to our line of complete studio solutions. The First Studio Product Kit... Continue Reading...

 

The First Studio FirstStar by Photoflex

The First Studio line offers professional quality lighting gear at an entry-level price. The flagship for the line is the FirstStar 250 watt quartz reflector light. The FirstStar light is designed... Continue Reading...

 

First Studio Products Spotlight

Photoflex is dedicated to delivering high-quality lighting solutions to photographers and videographers of all levels. The Photoflex First Studio line of lighting products is an affordable product line perfect for... Continue Reading...

 

The First Studio Portrait Kit

Traditional photography portraiture has long included umbrellas as light sources. These simple, effective reflectors significantly improve the quality and size of light coming from an 8" reflector. In this lesson we... Continue Reading...

 

FirstStudio Fashion at Photokina

There's a lot of great things to be said about Photoflex, a company that has now been in business for over 25 years. It's comprised of people who are... Continue Reading...

 

Lighting a Wine Cellar with a FirstStudio Kit

Even the most interesting and elegant architectural interiors, which are visually pleasing in person, may lack depth and drama in a photograph. Hollywood lighting directors often spend four to five... Continue Reading...

Light Modifiers

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Testing Out The New 72” Silver Umbrella

My name is Trevor Sherwin and I’m a boudoir photographer in Toronto, Canada. I also teach a variety of lighting workshops from the basics to advanced techniques.... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

 

Action on Location: Pro Lighting that’s so Portable! Bonus Video Included

  In this lesson, Canadian photographer Trevor Sherwin demonstrates some straightforward techniques in capturing stunning action shots on location. In the behind-the-scenes video, Trevor discusses the merits of the Photoflex... Continue Reading...

Soft Boxes | Strobe

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

LiteDome
 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

The Need for Short Flash Duration Bonus Video Included

My name is David Hou and I am an advertisement photographer from Toronto, Canada. Some of my most exciting assignments involve photographing dancers and actors for theatre show advertisement. Often,... Continue Reading...

 

Shooting Apparel In The Studio

If you've ever tried to photograph clothing for commercial or resale purposes, you know how challenging it can be. Not only do you have to contend with awkward camera... Continue Reading...

 

Natural-Looking Portraits on the Go

If you shoot portraits and are tired of the harsh quality of light from your shoe mount flash, here's the solution: diffuse the light. Nowhere in nature do you... Continue Reading...

 

Up and Running with the Small LiteDome Kit

One of the biggest factors that gets overlooked by portrait photographers is the quality of light they work with. For many, the main objective is to simply illuminate their subjects... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

Simple Portable Lighting On Location

For most people, the term "photographic lighting equipment" tends to conjure up visions of complicated setups involving light stands, sand bags, electrical cables, etc. And while lighting can get quite... Continue Reading...

 

Mobile Lighting for Outdoor Portraits

So you want to take dynamic portraits outdoors but you don't want it to be a huge production with a lot of lighting gear, assistants, etc. Not a problem. ... Continue Reading...

MultiDome
 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

Amping Up Your Portable Lighting Gear

Woody Guthrie once said with respect to crafting songs, "If you play more than two chords, you're showing off." Similar could be said of how many lights a photographer... Continue Reading...

OctoDome
 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Balancing Sunlight Naturally

Making The Lit Look Unlit Photographers just starting out with lighting equipment can make the mistake of showing too much in their work: it's generally easy to spot when... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Conquering a Mountain of an Assignment Bonus Video Included

Recently, commercial photographer Ian Spanier was commissioned to shoot a group of competitors at a grueling Spartan Race. Though the obstacles of such an event are formidable, Ian had his... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

Jay P. Morgan and how he makes excellent use of the Photoflex TritonFlash Kit Bonus Video Included

Jay P. Morgan travels to Boston for a photo-shoot aboard the oldest working ship in the US Navy, the USS Constitution. Which meant that he needed to use portable, lightweight, dependable lighting gear. Watch this video to see how he makes excellent use of the Photoflex TritonFlash Kit! Continue Reading...

 

Action on Location: Pro Lighting that’s so Portable! Bonus Video Included

  In this lesson, Canadian photographer Trevor Sherwin demonstrates some straightforward techniques in capturing stunning action shots on location. In the behind-the-scenes video, Trevor discusses the merits of the Photoflex... Continue Reading...

 

The Need for Short Flash Duration Bonus Video Included

My name is David Hou and I am an advertisement photographer from Toronto, Canada. Some of my most exciting assignments involve photographing dancers and actors for theatre show advertisement. Often,... Continue Reading...

 

Leading the Cheer with Photoflex Gear! Bonus Video Included

Recently, Pro Showcase Photographers Alycia White and Benjamin Edwards teamed up to produce a lesson and video on some simple-yet-powerful indoor and outdoor lighting techniques.  Alycia shot indoors, while... Continue Reading...

 

The Pure White Background Done Right

Photographers are often required to produce photos with pure white backgrounds for many purposes: Fashion catalogs, product pages on websites, book illustrations, scientific and industrial uses, etc. Art directors call... Continue Reading...

 

Lighting the Wedding Couple Outdoors

A skilled wedding photographer knows how to create images that the bride and groom will treasure for years to come. And much of that knowledge concerns lighting. The more comfortable... Continue Reading...

 

Portrait of a Makeup Artist

Noted editorial photographer Ian Spanier takes photos that tell a story. Whether he’s shooting images of celebrities, fitness models or doing a portrait, he crafts the shot so... Continue Reading...

 

Product Spotlight: OctoDome® nxt: extra small

Brand new for 2009! The OctoDome nxt: extra small is a versatile soft box designed for use with your shoe mount flashes, strobes such as the Photoflex® StarFlash® line,... Continue Reading...

 

OctoDome® Product Spotlight

Photoflex has a history for pushing the envelope to provide customers with the best light modifiers on the market. The epitome of this standard is evident with the design of... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

TritonFlash™ Features & Benefits

  The TritonFlash™ Lithium Ion Battery powered strobe kit is designed for the professional demands of events, sports, portraiture, architecture, editorial, and other applications where photographers require powerful output... Continue Reading...

 

Overpowering the Sun with the TritonFlash™

  Ever since Photoflex® released the TritonFlash™ battery-powered strobe, photographers from all over the globe have been generating more buzz about its features and benefits than the company... Continue Reading...

 

What Sized Soft Box Should I Use?

  Every year, the OctoDome® series of modifiers is used in hundreds of thousands of fashion shoots, editorial spreads, wedding photos, and portraits. It’s impossible to recognize... Continue Reading...

 

Baby Portraits with the XS OctoDome Kit

What's the difference between a good baby portrait and a great baby portrait? Well, the answer is debatable, but most professional photographers would probably agree it all comes down... Continue Reading...

HalfDome
 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Creating Narrow Reflections

When it comes to photographing still life scenes indoors, the photographer's primary objective is to make the lighting look as natural as possible. Soft boxes are wonderful lighting tools... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

Lighting Angular Features

  Lighting is a game of angles – angles of incidence, angles of reflectance – it’s a bank shot on a billiards table where light is the photographer... Continue Reading...

 

The Composite/HDR Portrait

In this lesson, Michael Corsentino taps into the power of High Dynamic Range (HDR) photography and combines it with the technique of background dropout to create a dramatic sports portrait. ... Continue Reading...

WhiteDome
 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

 

Kitchen

If you shoot primarily in the studio or at home, shooting on location can prove to be somewhat more challenging, as you are not always able to control every element... Continue Reading...

 

Pro Shop

Shooting interiors offers its own set of challenges. We show you how we set up our lighting solution for photographing this golf pro shop. (Click on any thumbnail image below... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

Soft Boxes | Continuous

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

SilverDome
 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

Creating Beautiful Living Room Portraits

  During this holiday season, why not take advantage of the fact that you'll be indoors with family and friends by shooting some nice portraits? Even if you're... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

Product Shots with both Tungsten and Daylight Bulbs

How can you liven-up your indoor product shots? There are several approaches you can take: shoot with your built-in flash activated (not recommended for natural-looking results), use available light coming... Continue Reading...

 

Lighting Jewelry Simply and Effectively

Lighting and photographing jewelry is one of the more challenging endeavors in studio photography for a couple of reasons. First, you need to be able to bring your camera in... Continue Reading...

 

Shooting Continuous Light Portraits with Ease

If you want to shoot indoor studio portraits but have never done it before, one of the major challenges you’ll face is creating and controlling your lighting. When... Continue Reading...

 

Extending Daylight Indoors

There are basically two types of lighting you can use when it comes to still photography: strobe/flash lighting and continuous/available lighting. Strobes or camera flashes produce daylight-balanced lighting,... Continue Reading...

MovieDome
 

MovieDome Kit

Using a soft box as your main light has become a desired lighting technique in both the photo and video industries. If you are going to do work in both... Continue Reading...

 

MovieDome Spotlight

The Photoflex MovieDome soft box is designed for movie and video production when high output / high heat light fixtures are required. The MovieDome features Photoflex’s proprietary Kilnstone™... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

CineDome
 

CineDome

Using a soft box as your main light has become a desired lighting technique in both the photo and video industries. If you are going to do work in both... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

OctoDome nxt
 

Photographing Cyclocross with the TritonFlash Bonus Video Included

Off-camera flashes and strobes offer powerful creative options and they solve contrast problems when shooting in difficult conditions, such as in the forest. In fact, pro sports and action photographers... Continue Reading...

 

Portrait of a Makeup Artist

Noted editorial photographer Ian Spanier takes photos that tell a story. Whether he’s shooting images of celebrities, fitness models or doing a portrait, he crafts the shot so... Continue Reading...

 

Product Spotlight: OctoDome® nxt: extra small

Brand new for 2009! The OctoDome nxt: extra small is a versatile soft box designed for use with your shoe mount flashes, strobes such as the Photoflex® StarFlash® line,... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

TritonFlash™ Features & Benefits

  The TritonFlash™ Lithium Ion Battery powered strobe kit is designed for the professional demands of events, sports, portraiture, architecture, editorial, and other applications where photographers require powerful output... Continue Reading...

 

Ring Flash Effects with the OctoDome: extra small

In this lesson, Blair Bunting demonstrates how to use an extra small OctoDome® to get the look of an expensive ring light. Ring lights create a soft shadow around... Continue Reading...

 

Modifying Direct Window Light For HD Videos Bonus Video Included

Many of us would like to use natural light for our indoor photography to get the soft look of the traditional 1900 north light studio. But what if we only have... Continue Reading...

HalfDome2
 

Creating Narrow Reflections

When it comes to photographing still life scenes indoors, the photographer's primary objective is to make the lighting look as natural as possible. Soft boxes are wonderful lighting tools... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

 

Lighting Angular Features

  Lighting is a game of angles – angles of incidence, angles of reflectance – it’s a bank shot on a billiards table where light is the photographer... Continue Reading...

 

The Composite/HDR Portrait

In this lesson, Michael Corsentino taps into the power of High Dynamic Range (HDR) photography and combines it with the technique of background dropout to create a dramatic sports portrait. ... Continue Reading...

WhiteDome
 

The SHAPE Magazine Shoot Bonus Video Included

In this lesson, Ian Spanier shows how adding something as simple as a Photoflex WhiteDome to an overhead light, even when used on a white set, can make a subtle,... Continue Reading...

 

Kitchen

If you shoot primarily in the studio or at home, shooting on location can prove to be somewhat more challenging, as you are not always able to control every element... Continue Reading...

 

Pro Shop

Shooting interiors offers its own set of challenges. We show you how we set up our lighting solution for photographing this golf pro shop. (Click on any thumbnail image below... Continue Reading...

 

Understanding How Soft Boxes Work

Sure, you know what a soft box is, and you may already own one, but it's helpful to take a step back and get a fresh look at the... Continue Reading...

Umbrellas
 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

An After School Portrait

Now that the kids are back in school again, what better way to get great indoor portraits of your young student than with the Photoflex First Studio Portrait Kit. With... Continue Reading...

 

An After School Portrait

Now that the kids are back in school again, what better way to get great indoor portraits of your young student than with the Photoflex First Studio Portrait Kit. With... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Testing Out The New 72” Silver Umbrella

My name is Trevor Sherwin and I’m a boudoir photographer in Toronto, Canada. I also teach a variety of lighting workshops from the basics to advanced techniques.... Continue Reading...

 

Classic Indoor Bridal Portraits with the StarFlash® 300watt Kits

Wedding photographers often face lighting and weather challenges when photographing bridal events on location. This lesson demonstrates how to use Photoflex® StarFlash® strobes with silver umbrellas to produce... Continue Reading...

 

How an Umbrella Works

The umbrella is an economical lighting tool that is quick and easy to use. It is typically used for portraiture, although it can be used to light other subject matter... Continue Reading...

 

How to Use Strobes with Umbrellas

This lesson explores using StarFlash® strobes with Photoflex® Umbrellas in a studio setting. Whether you use one light or four, shooting with strobes enables you to get professional-level... Continue Reading...

 

FirstStudio Fashion at Photokina

There's a lot of great things to be said about Photoflex, a company that has now been in business for over 25 years. It's comprised of people who are... Continue Reading...

 

Lighting a Wine Cellar with a FirstStudio Kit

Even the most interesting and elegant architectural interiors, which are visually pleasing in person, may lack depth and drama in a photograph. Hollywood lighting directors often spend four to five... Continue Reading...

 

An After School Portrait

Now that the kids are back in school again, what better way to get great indoor portraits of your young student than with the Photoflex First Studio Portrait Kit. With... Continue Reading...

Hard Reflectors
 

Rocking Out Bonus Video Included

To make a visually stunning rock band image, Kevin Kubota was ready with a plan, a location, and the right gear. Working with the band Lyible, from Bend, Oregon, Kevin... Continue Reading...

 

The First Studio FirstStar by Photoflex

The First Studio line offers professional quality lighting gear at an entry-level price. The flagship for the line is the FirstStar 250 watt quartz reflector light. The FirstStar light is designed... Continue Reading...

 

Freezing Action with the TritonFlash™

Mission Impossible? Take a sharp photo of action that’s so incredibly fast, the human eye can’t see it. That’s the assignment photographer Ben Clay... Continue Reading...

 

Editorial Fashion on Sand Dunes Bonus Video Included

Canadian Fashion Photographer David Hou dishes up some spectacular eye candy in this very informative lesson. Hou’s choice to simplify the compositions by choosing a stark location on... Continue Reading...

 

Building Mood With Still Life Scenes

In shooting still life scenes, it's great when you can come away with images that are compelling enough to print, frame and live with. But unless you're conscious... Continue Reading...

Collapsible Reflectors

 

Beauty Lighting for Stills and Video Bonus Video Included

    Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to... Continue Reading...

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Lighting Rain and Pulling Stills from a Canon EOS-1DC Bonus Video Included

  For this lesson, photographer Jay P. Morgan went on location to create a series of rain shots with the new Canon 1DC. His goal was to shoot all video... Continue Reading...

 

Fashion Lighting with a Single Reflector Bonus Video Included

  My name is Jeff Rojas and I'm a professional photographer. But I'm also a small business owner, an entrepreneur. It's my responsibility to make smart investments.... Continue Reading...

LiteDisc

 

Jay P. Morgan and how he makes excellent use of the Photoflex TritonFlash Kit Bonus Video Included

Jay P. Morgan travels to Boston for a photo-shoot aboard the oldest working ship in the US Navy, the USS Constitution. Which meant that he needed to use portable, lightweight, dependable lighting gear. Watch this video to see how he makes excellent use of the Photoflex TritonFlash Kit! Continue Reading...

 

A Flat Reflector = Optimal Results

Reflectors work at their best when the reflective surface is flat and smooth. If a reflector is twisted, it is difficult to get great results. We will show how a... Continue Reading...

 

Reflector Size = Size of Reflection

Reflectors are important tools for a photographer. Like any other kind of tool, one reflector may be more appropriate for a given shot than another reflector. This lesson covers the... Continue Reading...

 

Color of Reflector = Color of Reflection

One of the questions we get quite often is “what color reflector should I use” and “when do I use a gold or silver reflector”? The... Continue Reading...

 

Angle of Incidence

Almost all photographs are simply a record of reflections. Unless your camera is pointed directly at a light source, like the sun or a light bulb, you’re photographing... Continue Reading...

 

Senior Portraits using LiteDiscs Outside

Most people assume that professional portraiture requires expensive camera strobes for good results. While it is true that strobes can work beautifully for portraits done in the studio, there are... Continue Reading...

 

Shooting Custom Product Shots

In commercial product photography, there is a lighting/digital imaging trend that has endured for well more than a decade: rendering objects on a pure white background. While there are... Continue Reading...

 

LiteDisc folding instruction Bonus Video Included

  (Click on any thumbnail image below for an enlarged view.) Topics Covered:     Folding instruction Continue Reading...

 

Shooting Models Outdoors for Catalog Work

Ever wonder how those clothing catalog shoots are done? In many cases, the production is very simple with respect to lighting and camera work. Simpler than you might expect. This... Continue Reading...

MultiDisc

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...

 

Fashion Lighting with a Single Reflector Bonus Video Included

  My name is Jeff Rojas and I'm a professional photographer. But I'm also a small business owner, an entrepreneur. It's my responsibility to make smart investments.... Continue Reading...

 

A Flat Reflector = Optimal Results

Reflectors work at their best when the reflective surface is flat and smooth. If a reflector is twisted, it is difficult to get great results. We will show how a... Continue Reading...

 

Reflector Size = Size of Reflection

Reflectors are important tools for a photographer. Like any other kind of tool, one reflector may be more appropriate for a given shot than another reflector. This lesson covers the... Continue Reading...

 

Color of Reflector = Color of Reflection

One of the questions we get quite often is “what color reflector should I use” and “when do I use a gold or silver reflector”? The... Continue Reading...

 

Angle of Incidence

Almost all photographs are simply a record of reflections. Unless your camera is pointed directly at a light source, like the sun or a light bulb, you’re photographing... Continue Reading...

 

Senior Portraits using LiteDiscs Outside

Most people assume that professional portraiture requires expensive camera strobes for good results. While it is true that strobes can work beautifully for portraits done in the studio, there are... Continue Reading...

 

Shooting Custom Product Shots

In commercial product photography, there is a lighting/digital imaging trend that has endured for well more than a decade: rendering objects on a pure white background. While there are... Continue Reading...

 

LiteDisc folding instruction Bonus Video Included

  (Click on any thumbnail image below for an enlarged view.) Topics Covered:     Folding instruction Continue Reading...

 

Shooting Models Outdoors for Catalog Work

Ever wonder how those clothing catalog shoots are done? In many cases, the production is very simple with respect to lighting and camera work. Simpler than you might expect. This... Continue Reading...

LitePanel

 

Beauty Lighting for Stills and Video Bonus Video Included

    Trying New Things I definitely fall into the category of photographers who get bored doing the same thing over and over again. Although I am often hired to... Continue Reading...

 

Creating Double Diffusion for Reflective Objects

Photographing highly reflective objects can be one of the most challenging tasks a product photographer can face. Trying to control and modify the reflections can be daunting, particularly when you'... Continue Reading...

 

Lighting for both Stills and HD Video Bonus Video Included

These days, even the most modest of digital cameras can produce high quality imagery. Now anyone can take beautiful photographs and videos under any lighting conditions, right? Well, not exactly.... Continue Reading...

 

A Skatepark Portrait Bonus Video Included

Portland, Oregon photographer Bryce Kanights has been a professional action sports photographer for the past 25 years. His work primarily involves action photography and environmental portraiture. With this shoot, he set... Continue Reading...

 

Umbrellas 101 Bonus Video Included

In this lesson, LA photographer Jay P. Morgan demonstrates how to use umbrellas on set. Umbrellas are great modifiers and the ones that most people start with. They’re... Continue Reading...

 

Lighting Rain and Pulling Stills from a Canon EOS-1DC Bonus Video Included

  For this lesson, photographer Jay P. Morgan went on location to create a series of rain shots with the new Canon 1DC. His goal was to shoot all video... Continue Reading...

 

Field Portrait with LitePanels

Simple light modifications can make a big difference in the quality of outdoor portraits. Using only sunlight and some well placed reflectors, you can achieve good results without using expensive... Continue Reading...

 

Fine-Tune Your Lighting with LitePanels

There are many factors that go into creating a portrait or fashion shot, including the basic concept behind the shot, the characteristics of your subject, the scene, the camera gear... Continue Reading...

 

How to use the GripJaw™

Photoflex® rolls out its new multi-purpose, heavy-duty clamp, aptly named the GripJaw™. You’re sure to find a wide range of applications for these clamps and won... Continue Reading...

 

Photoflex LitePanel Kit Features

Our Photoflex LitePanel Kit offers unlimited reflective lighting options in one easy to use system. (Click on any thumbnail image below for an enlarged view.) Topics Covered:    ... Continue Reading...

 

Shooting Beach Portraits at Dawn

    Before you go to shoot that early morning outdoor portrait, make sure to have that checklist with you: Coffee. ✓ Camera. ✓ Telephoto lens. ✓ Supplemental portable lighting gear to make... Continue Reading...

 

Controlling Reflections in Impossibly Reflective Objects

    Lighting and photographing highly reflective objects can be pretty challenging, to say the least. But if you're armed with the right lighting tools and some basic techniques,... Continue Reading...

 

Elevating the Quality of Your Product Shots

When it comes to taking commercial product shots in this day and age, you need to bring your A game. From concept to execution, the modern day client expects you... Continue Reading...

 

Diffusing Sunlight with Backyard Portraits

So you've been considering venturing outside to shoot portraits, but you're concerned you may not have the right gear to do it right? Rest assured, you don't... Continue Reading...

 

Modifying Direct Window Light For HD Videos Bonus Video Included

Many of us would like to use natural light for our indoor photography to get the soft look of the traditional 1900 north light studio. But what if we only have... Continue Reading...

 

Underwater Bride and Groom

In today's competitive wedding photography market, it's important to brand your work so you can set yourself apart from the crowd. Part of branding requires that you approach... Continue Reading...

 

Using the LitePanel Kit to Control Contrast Outdoors

  Producing commercial lifestyle shots outdoors can be quite an undertaking. In this type of photo-shoot, there are many elements to coordinate, including location, weather, models, props, wardrobe, hair/makeup,... Continue Reading...

Backgrounds

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

Backdrops and Supports

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

The Photoflex ProDuty BackDrop Support Kit

Photoflex is introducing a heavy-duty background support kit that’s beefy enough to hold a 12-foot cored seamless at 12 feet in the air. It’s a perfect match... Continue Reading...

 

The First Studio BackDrop Support Kit

Photoflex’s First Studio product line includes a variety of economical entry-level lighting equipment. The First Studio BackDrop Support Kit is best choice for utilizing backdrops in your studio.... Continue Reading...

 

The Pure White Background Done Right

Photographers are often required to produce photos with pure white backgrounds for many purposes: Fashion catalogs, product pages on websites, book illustrations, scientific and industrial uses, etc. Art directors call... Continue Reading...

 

Freezing Action with the TritonFlash™

Mission Impossible? Take a sharp photo of action that’s so incredibly fast, the human eye can’t see it. That’s the assignment photographer Ben Clay... Continue Reading...

 

Do It Yourself: Passport Photos with the First Studio Portrait Kit

Chances are, if you're handy with a camera, you've been asked the following question: "I need a photo for my passport. Can you take it for me?" And... Continue Reading...

FlexDrop2

 

Easy Image Merging with the FlexDrop2

These days, there are all kinds of digital imaging software available (much of it free) that make it easy to merge two digital images together to create a photo-composition. But... Continue Reading...

 

FlexDrop2 folding instruction Bonus Video Included

    (Click on any thumbnail image below for an enlarged view.) Topics Covered:     Folding instruction Continue Reading...

 

FlexDrop Product Spotlight

Photoflex’s FlexDrop2 is a quick and lightweight portable solution for bluescreen or greenscreen chroma key work either on location or in the studio. Chroma key is a technique... Continue Reading...

Accessories

 

Racing for Portraits at the Brickyard: Part II

In his previous lesson, Racing for Portraits at the Brickyard, Ian Spanier details how getting thrown into the chaotic frenzy of a NASCAR infield on the weekend of a major... Continue Reading...

 

Racing for Portraits at the Brickyard

When approaching shoots, I press for as much information about the shoot as I can. Seems easy enough, right? Life is not always so simple. I got an assignment to... Continue Reading...

 

Seasoned Beauty Lighting, Italian Style! Bonus Video Included

Italian Pro Showcase photographer Roberto Insalata provides insight on his recipe for captivating beauty shots. My Approach This may sound strange, but when I photograph a person or an object,... Continue Reading...